2.00
pm - 3.30 pm
Session
E6
Marketing Executives Group (MEG)
First Healthcare TV in Singapore
From his own experience in the hospital, he develop an
idea of network TV in the doctor’s waiting area to show healthy
living tips to the outpatient to learn something about healthcare
while
they are waiting. His idea and passion has convinced government
hospitals to believe this is outstanding out of others.
What is the secret of Wellness TV, being as the first healthcare
TV in Singapore? Learn about the market demand base, focused concept,
belief in product quality, public and commercial value as well
as the business model and future projections.
Yasuo Yokoi has worked as a strategic planner in marketing and
advertising for 25 years in leading advertising agency in
Japan, Hakuhodo Inc. In 2000 he came back to Singapore and joined
MediaCorp TV and in 2004 he joined Singapore Press Holdings to continue
marketing development. After years of experience in advertising,
broadcasting and publishing, he started his own media
agency; Wellness TV in 2008.